Too Good To Go is a service with a mobile app that links customers to restaurants and stores that have extra food that isn’t sold. The service operates in major European cities and began working in North America in October 2020. As part of events held on the International Day of Awareness of Food Loss and Waste to reduce food waste, the app is recommended along with OLIO and other similar services.
In 2023, Too Good To Go became the fastest-growing sustainable food app startup based on the number of downloads. By August 2023, the company reported that 164,000 businesses were using the app to serve 62 million users, saving 155 million bags of food. By March 2023, the company claimed it had saved over 200 million meals.
History
The company was founded in 2015 in Denmark by Thomas Bjørn Momsen, Klaus Bagge Pedersen, Adam Sigbrand, and Brian Christensen. In 2017, Mette Lykke, who is a co-founder of Endomondo, became the CEO.
In February 2019, the company raised an additional 6 million euros in a new investment round. In August 2019, Too Good To Go was re-launched in Austria. In September 2019, Too Good To Go acquired the Spanish startup weSAVEeat and merged it into its own brand. In November 2019, the company expanded its offerings to include plants through a partnership with the French retail plants company Jardiland. In December 2019, Too Good To Go partnered with the French grocery retail stores Intermarché and donated 60,000 euros to the French charity Restaurants du Cœur. In October 2021, Bonnie Wright partnered with Too Good To Go to help reduce food waste.
Corporate affairs
The main changes for the Danish company Too Good To Go ApS are (for the year that ended on December 31):
International expansion
As of March 2026, the company provides its service in the following European countries: Austria, Belgium, Czechia, Denmark, the Faroe Islands, France, Germany, Ireland, Italy, the Netherlands, Norway, Poland, Portugal, Spain, Sweden, Switzerland, and the United Kingdom. Outside of Europe, the service is available in Australia, Canada, Japan, New Zealand, and the United States.
Purpose
Too Good To Go aims to help reduce food waste around the world. The company created a mobile app that links restaurants and stores with extra food that is not sold to customers who can buy this food at a lower price. Customers cannot choose which food they receive, only what is available. The food on the app costs one-third of its usual price. The company says this helps prevent food from being thrown away, which is a big problem for the environment. In three years, the app had more than 9.5 million users. By 2022, the app had over 57.7 million users and 154,000 businesses signed up, with 139 million meals collected. In 2019, the company had 350 employees in Europe. By June 2023, the company was estimated to have 1,289 employees.
Use
Food businesses must tell the TGTG company what food they have available each day. They must describe the type of food (such as baked goods, meals, fruits, or vegan items) and the price for a "surprise bag." The surprise bag’s contents are chosen by the business, not the customer. The original prices of the food items are three or more times higher than the TGTG price. Businesses must give this information early, based on how much food they expect to have left over, not after selling food.
Users must sign up to use the service. A smartphone with Internet access that runs Android or iOS is required. The user opens the TGTG app, which shows food businesses available within a selected distance and time. The customer can then order and pay for a "surprise bag." If the business no longer has the expected extra food, they can cancel the order at any time. The customer is informed by text message. The customer can cancel the order with two hours’ notice. The customer must go to the food business during a set pickup time (often 30 or 60 minutes long) and use the app—connected to the Internet—to confirm the pickup. The transaction is completed at that time.